Gymondo

UI & UX Design, Brand toolkit Brand Strategy
· Brand Values, · Brand Story, Brand Positioning, Image shooting & Art Direction

 

About the Brand

Gymondo is an at home fitness program that supports a huge section of workout videos and their own diet regimen. With a diverse variety of fitness videos and healthy recipes, Gymondo is one of the leading home fitness apps in Europe.

The Challenge

When Gymondo Europe, a leading fitness home app approached me to help redesign their desktop and mobile presence I was faced with a great challenge: how to create an experience that would perform well in terms of how to reach US market and make the brand experience even more appealing to the old target audience, while building a new strong brand identity to convey a service that supports the customer’s fitness goals and preferences.

The Solution

Keeping in mind that the target audience might not be digital natives, we focused on an easy to navigate site structure that would be clearly understood and appealing to a diverse set of visitors. Without sacrificing the usability of the site, we created an overall clean and minimal visual design that was inline with Gymondo’s overall brand values. Looking back, we built an experience that allowed a flawless user experience, while still having a strong, bold attitude.

 
 

The New Look and Feel

The overall look and feel of the website and imagery is clean and simple, letting the people and the mood talk for themselves. We managed to express Gymondo’s profound impact on quality of life.

 
 

Meanwhile, the typography and colour palette merges modern-day energizing approach with urban boldness that perfectly appeals to Gymondo’s customers and bring a healthy, fresh touch to the whole brand.

With the help of our new redesign, Gymondo now drives greater than 25% yearly growth.

 
 
 
 
 
 

The New Program Navigation