Eyewear E-commerce

UI/UX Design & Conception

The Challenge

When xxx, the new founded eyewear brand approached me seeking help to create an online shop for their new eyewear products, I had nothing more than a logo. It was clear that the brand needed something that could set them apart from the cluttered eyewear brand space in the digital world and underlined their brand identity.

The Solution

A bold, simple and stylish visual design that narrates the brand’s story of endurance and power to the customer. The development team and I gave life to the new founded eyewear brand by creating an

e-commerce website that inspired the customer to reach their unique individuality with their premium products.

I designed a clean and modern online shop with a focus on findability and discoverability of the brand’s product assortment through a simple navigation structure and bold imagery.

Sitemap

The Shopping Process