CFDA RUNAWAY360
Brand toolkit Brand Strategy
· Brand Values, · Brand Story, UI & UX Design, Brand Positioning, Color palette, Guidelines & Art Direction for the new founded Brand CFDA Runaway — Freschta Sahibi, Neo Zhang & John Thompson
The Challenge
In light of COVID-19, designers are being forced to reimagine the grand spectacle that is fashion week, and instead are scrambling to find innovative ways to get their product to consumers. That’s why we partnered up with CFDA to create a virtual fashion platform.
The Solution
CFDA RUNWAY360 is an innovative digital platform developed to support designers by bringing together every aspect of a collection launch. It incorporates key aspects of the designer business, from show to press, sales, and consumer activations, to provide the industry with a dynamic tool to experience the best of American fashion.
Designers will be able to present their collections, providing each participating brand with a modular page for their storytelling and digital activations. The portal will support AR/VR, 360-degree capabilities, live video streams, e-commerce extensions, consumer shopping features, and social media integrations. RUNWAY360 allows designers to host virtual press conferences and showrooms, share press kits, release collections, and display products to the public, or exclusively with buyers and press.
Design Process
We presented CFDA multiple look and feel options based on the branding guidelines. - they picked Direction 4.
